Create a video ad, a radio spot to encourage safe driving of young drivers who are new to the road. Prevent serious car crashes and deaths.
APPLICATION DEADLINE April 1, 2020
The Project Yellow Light scholarship competition designed to bring about change. As an applicant, you have one clear mission: encourage your peers to develop and embrace safe driving habits. Winners have the opportunity for both cash prizes and the chance to have their submissions distributed across the country.
Make a video. Win a scholarship. Save a Life.
Enter to win a scholarship by creating either a 25 or 55 second video,
billboard design, or radio spot to motivate, persuade and encourage your peers' to not drive distracted.
Your friends. Age range of 16-22 year olds.
To save lives. Drivers who use hand-held devices are four times more likely to get into crashes serious enough to injure themselves. Hundreds of thousands of people are killed or injured each year in distracted driving crashes. Your job is to capture the attention of young adults and make them turn unsafe habits into safe habits. It's time for you to take ownership of this important cause.
Tell A Story:
Don't overthink this project. We want you to tell a short story in the form of a video. It doesn't have to be a slick, produced piece; just a simple video that will carry the message to your friends to not text and drive.
The first thing you must do is capture the attention of any other people your age. You need to create something that they will notice and want to watch; so there should be some sort of entertainment, value, or interest in your video/billboard design/radio spot at the onset.
We know we're asking you to deal with a serious topic, but your video/billboard design/radio spot doesn't have to be serious. You have creative license to take this on however you see fit.
It's Your Time:
People wait their entire lives to impact positive change in the world. Through this project, we are offering you that opportunity now. Collectively - we can start a movement. YOU can start a movement. It's time for you to step up and take ownership of this critical message to your peers. You have the power to do something that others cannot. You have a unique, authentic voice that can reach other people your age.
Prizing and Eligibility:
For the video competition: For both the high school and college categories, the first-place winner will receive a scholarship in the amount of $5,000. Second-place finisher will receive $2,000. Third-place finisher will receive $1,000. Videos are due April 1.
For the billboard competition: For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Designs are due March 1.
For the radio competition: For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Recordings are due April 1.
The Project Yellow Light scholarship and contest is conducted with Mazda Motorsports, National Highway Traffic Safety Administration, the National Organizations for Youth Safety, and the Ad Council. Each submission is worth 100 points for your school.
Participate in the contest according to the rules and regulations provided by Project Yellow Light.
To complete this activity:
- Produce and submit a video/
bill board design/radio spot in the Project Yellow Light contest at:
- Click "Submit Your Points."
- Enter the name of the submitter and select the activity completed, the county, and school.
- Provide a link/file to your video/
billboard design/radio spot and a brief description of the activity (including the date of completion and any people pictured in the photo/video).
To Get Your Points:
- Complete the activity as described above.
- Take photos/video of students participating in the activity.
- Click "Submit Points."
- Fill out the online submission COMPLETELY
- Enter the name and email of the submitter
- Upload your photos/video and a brief description of the activity (including the date of completion and any people pictured in the photo).
- Multiple individual classroom presentations or school assemblies will only be approved as one submission
- Schools must take new photos with and submit these pictures to earn points again for the current year.
- Points for all award levels will be counted instantaneously, but the Silver Award will not be granted until a participating school has earned the Bronze Award!
Share photos and video to school social media sites